{"created":"2023-07-25T09:58:31.164794+00:00","id":1039,"links":{},"metadata":{"_buckets":{"deposit":"9c1818de-2fb8-4af0-b7a7-8fae3f1fe797"},"_deposit":{"created_by":4,"id":"1039","owners":[4],"pid":{"revision_id":0,"type":"depid","value":"1039"},"status":"published"},"_oai":{"id":"oai:nfu.repo.nii.ac.jp:00001039","sets":["2:66"]},"author_link":["2142","2140"],"item_1_alternative_title_5":{"attribute_name":"論文名よみ","attribute_value_mlt":[{"subitem_alternative_title":"ポイント　プログラム　ニオケル　データ　ブンセキ　シュホウ　ノ　ケントウ"}]},"item_1_biblio_info_14":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2009-09-30","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"97","bibliographicPageStart":"81","bibliographicVolumeNumber":"39","bibliographic_titles":[{"bibliographic_title":"日本福祉大学経済論集"}]}]},"item_1_creator_6":{"attribute_name":"著者名(日)","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"高木, 啓輔"},{"creatorName":"タカギ, ケイスケ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{"nameIdentifier":"2140","nameIdentifierScheme":"WEKO"}]}]},"item_1_creator_8":{"attribute_name":"著者名(英)","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"Takagi, Keisuke","creatorNameLang":"en"}],"nameIdentifiers":[{"nameIdentifier":"2142","nameIdentifierScheme":"WEKO"}]}]},"item_1_description_11":{"attribute_name":"抄録(日)","attribute_value_mlt":[{"subitem_description":"本稿の目的は， ポイントプログラムを通じて収集可能なデータの活用法に関し， 事業者によるポイントプログラムの活用実態と照らし合わせて検討することにある． 二次データをもとに活用実態を分析すると， データ分析そのものを目的とする事業者は未だ多くはないが， なかでも重要顧客の囲い込みをはかる意欲に富み， かつ他事業者との提携志向の高いグループに属する事業者において， データ分析が重視されることが示唆された． そこで， 前者の目的においては顧客セグメンテーションのための手法を， 後者の目的においてはデータマイニング手法の利用について検討を加えた． ","subitem_description_type":"Other"}]},"item_1_source_id_13":{"attribute_name":"雑誌書誌ID","attribute_value_mlt":[{"subitem_source_identifier":"AN10367370","subitem_source_identifier_type":"NCID"}]},"item_1_text_2":{"attribute_name":"記事種別(日)","attribute_value_mlt":[{"subitem_text_value":"論文"}]},"item_1_text_3":{"attribute_name":"記事種別(英)","attribute_value_mlt":[{"subitem_text_language":"en","subitem_text_value":"Article"}]},"item_1_text_9":{"attribute_name":"著者所属(日)","attribute_value_mlt":[{"subitem_text_value":"日本福祉大学福祉経営学部非常勤（元）"}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2009-09-30"}],"displaytype":"detail","filename":"keizai39-05takagi.pdf","filesize":[{"value":"479.8 kB"}],"format":"application/pdf","licensetype":"license_11","mimetype":"application/pdf","url":{"label":"keizai39-05takagi","url":"https://nfu.repo.nii.ac.jp/record/1039/files/keizai39-05takagi.pdf"},"version_id":"aa251409-fc66-465c-9722-77bfbf462d8f"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"ポイントプログラム，重要顧客の囲い込み，ポイント提携，顧客分析，購買履歴分析","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"ポイントプログラムにおけるデータ分析手法の検討","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"ポイントプログラムにおけるデータ分析手法の検討"},{"subitem_title":"A Consideration of Data Analysis Techniques in Loyalty Program","subitem_title_language":"en"}]},"item_type_id":"1","owner":"4","path":["66"],"pubdate":{"attribute_name":"公開日","attribute_value":"2009-09-30"},"publish_date":"2009-09-30","publish_status":"0","recid":"1039","relation_version_is_last":true,"title":["ポイントプログラムにおけるデータ分析手法の検討"],"weko_creator_id":"4","weko_shared_id":4},"updated":"2023-07-25T10:49:53.257109+00:00"}